Supporting our community since 1947
At the heart of golf and giving
What began as a golf game between friends in 1937, Monterey Peninsula Foundation has consistently hosted world-class golf charity events, using the proceeds to power positive community change across Monterey, San Benito, and Santa Cruz Counties. Our mission, and everything we do, centers on golf and giving.
Each year, we stage two celebrated golf tournaments: the AT&T Pebble Beach Pro-Am on the PGA TOUR and the PURE Insurance Championship at Pebble Beach, a PGA TOUR Champions event. The community investments that stem from each of these golf tournaments support hundreds of nonprofits working to impact thousands of lives in the Central Coast region in California.
Community Impact
in 2023 / 2024
200+
Local Nonprofits
Supported through
Grantmaking
3
California
Counties
5
Focus
Areas
$18.1M
Funds Distributed
It's About Impact
Monterey Peninsula Foundation strives to serve the diverse and important needs of the communities in our region. We believe in the power of consistent support and the necessity of building organizational capacity, rooted in our legacy spanning eight decades. We are committed to the wisdom that comes from considering honestly what works and what doesn’t. We believe that learning from our work with our nonprofit partners is of critical importance to growing impact that lasts. We believe in community philanthropy as a powerful force to spark big dreams and to fuel the small steps to get us there.
It's About Vision
We are passionate about the quality of life in the region, and look for strategic ways to create safe, healthy, and thriving communities in everything we do.
From providing grants across the region, to the economic impact of these two tournaments, to the collaboration with other community organizations, Monterey Peninsula Foundation remains committed to its tradition of history-making golf and forward-looking philanthropy.
How We Do It
AT&T Pebble Beach Pro-Am
One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am is contested annually in front of over 190,000 spectators and millions of television viewers. All tournament proceeds benefit Monterey Bay charities.
PURE Insurance Championship Impacting First Tee
Impacting First Tee, the PURE Insurance Championship is 3-day, 54-hole event featuring 80 PGA TOUR Champions players, 80 junior golfers from First Tee (ages 15-18), and 156 amateurs.
How We Help
Timeframe for Applying
Monterey Peninsula Foundation has two grant cycles each year – Spring and Fall. All organizations must choose a Home Cycle before applying and adhere to respective dates for applications and reports.
Our Grant Program
We operate a place-based, responsive grantmaking strategy that spans a broad range of ages and community needs.
Giving Back to the Community
Since its inception, Monterey Peninsula Foundation has given millions of dollars to local organizations.
How You Can Help
Become a Volunteer
Consider volunteering for our tournaments, and help us continue to make a difference!
Purchase Tickets
Reserve your spot for the AT&T Pebble Beach Pro-Am and PURE Insurance Championship!
Be a Tournament Sponsor
Entertain clients or guests with an unparalleled opportunity in sports entertainment, and all for a good cause.
